Our children are exposed to advertising from early childhood, and it comes full force from multiple outlets, including television, social media, and magazines. Some of the messages contained within contribute to negative self-concept. The ultimate goal of advertisers is to turn our children into lifelong spenders who will buy all the products that will mitigate the insecurity created by this bombardment of false images and ideals. In a nutshell:
- Many young children believe that if they don’t have certain brand name clothes, they will be ‘losers’ who can’t join the ranks of successful adults in the future
- Children are exposed to products that are age-inappropriate – items that are linked to body image and adult ideas
- Some television shows and magazines market ‘sexiness’ to sell their products to children, which puts pressure on them to dress or act in ways that may be inappropriate
Exposure to toxic ideas about body image have a cumulative effect on young girls, particularly in the way that they view their worthiness in relation to what they own and how they look. A lot of people will say, “Oh well, that is just the world. advertising is ubiquitous, there is nothing we can do.” It is not about shielding our kids; far from it. It is about educating ourselves to understand what we are saying yes (or no) to, helping our children to become savvier consumers, and selecting more resources that provide positive images. It is about taking responsibility for being smarter consumers of media.
After reading this book, I went to my local news agent to observe the situation that was being described. I was shocked to see these images, marketed to tweens (7-12 year olds!!) The magazine covers were thick with heavily made-up celebrities and products related to body image.
With that in mind, I did a little bit of research and came across a gem called Teen Breathe. This publication provides an excellent array of content for girls, aimed towards the late tween and teen age group. Many of the articles are about emotional awareness, self-confidence, dealing with social issues positively, stories from around the world, and craft ideas.
The whole publication contains modern designs that are appealing to look at, with a glaring absence of heavily made-up, photoshopped models. The magazine encourages girls to be happy, be brave, be kind, and be themselves. You can buy the magazine here and at selected news agents.
I know that the constant barrage of advertising is overwhelming and it’s impossible to drown out completely, but the children we work with and love deserve messages that go against the toxic grain of mass media. The buck stops with us – we can encourage positivity and self-care through what we put on our bookshelves or give as gifts.
I think the confidence and strength of our girls is worth standing up for – and voting for with our wallets – don’t you think? If we know better, we can do better.